In terms of service, construction machinery enterprises should improve the quality of service and increase the rate of repeat purchase. With the fierce competition in the industry, many products tend to be homogeneous, and the advantages of enterprises in the product level become less obvious, so the importance of services is gradually highlighted. The engineering machinery industry is particularly technical. As the engineering machinery service personnel, they must understand certain technology, operation knowledge, etc. This requires the special training of the enterprise to guide the relevant staff, from the complex control skills to the daily maintenance of products, to the solution of unexpected problems in the construction process and so on.

In terms of accessories, maintenance drives the sales of accessories. After the operation, the market is inseparable from professional maintenance services and parts sales. Enterprises can set up certain maintenance points according to their needs to provide users with convenient services. However, it must be noted that the maintenance, service and accessories of the enterprise in the post market must be cautious. It is better to use the original factory accessories, because once the dispute is not resolved well, it will bring adverse effects to the enterprise and the agent.

In terms of leasing, reduce equipment stagnation and ensure the operation rate. With the establishment of market economy system and the deepening of reform and opening up, the leasing of construction machinery and equipment in China has gradually developed. It rose in the early 1990s and gradually tends to be standardized. According to statistics, the rental equipment of general construction project construction enterprises accounts for 20% - 40% of the machinery use, and individual enterprises account for more than 70%. The construction machinery leasing market has a broad development space and an optimistic prospect. If the leasing business is carried out in the direction of standardization, the construction machinery enterprises will be able to obtain better benefits in this segmented post market.

Improve the second mobile phone market standard

In terms of two mobile phones, ensure the evaluation and circulation of two mobile phones. At present, the second mobile phone in China's construction machinery market has become a hot topic. As a supplement to the market, the second-hand machinery can make the construction machinery market connect with the capital market, reduce the input cost of the construction unit, shorten the return time, improve the return rate, and fully meet the needs of customers. In the past two years, the e-pole auction and the lees brothers auction have been seeking a business model closer to the market and professional customers in the form of auction, while providing a new development space for second-hand machinery.

In the remanufacturing industry of construction machinery, we should pay attention to hardware facilities and cultivate professional talents. On the one hand, there is a serious shortage of resources, on the other hand, a large number of old equipment is eliminated due to the failure of functions. Remanufacturing plays an important role in saving resources and energy, building a circular economy, and also brings huge space for the post market service of enterprises. At present, many enterprises have set up a special remanufacturing business department, which specializes in the research and development of remanufacturing industry, and has made some achievements, but the effect is not ideal. At present, remanufactured products are still difficult to be accepted by the public in China, which requires enterprises to increase investment in remanufacturing industry, so that more people can understand remanufactured products and accept remanufactured products.

In a word, China's construction machinery industry will enter the post market era in an all-round way, and the revenue of post market service field will account for a large part of the revenue of construction machinery enterprises. At present, many foreign construction machinery manufacturers have entered the Chinese market and seized the dominant position in the post market field. China's construction machinery enterprises should seize the opportunity of rapid development of the construction machinery industry, thoroughly understand the post market, carefully analyze the post market, combine their own development stage and unique advantages, and seize the opportunity to seize the post market development of China's construction machinery industry The leader of the exhibition stands out from the fierce competition in the market.

The future development of post market is promising

At present, the main problems faced by the industry are sharp changes in market demand; serious structural overcapacity, post market service and order to be standardized, and relevant management system to be strengthened; innovation system to be improved, innovation capacity to be improved; product reliability and durability to be further improved; key parts to be accelerated; green, pleasant, intelligent Huge development space; the competitiveness of large and super large earthwork machinery is insufficient; the demand for technical performance of products in the four strategic target markets of the 13th five year plan is quietly changing; emerging markets need to be developed urgently; traditional markets are worth looking forward to; the market potential of construction machinery is huge, and the international market will continue to grow steadily.

In addition to service, it will also be a key point for enterprises to make a breakthrough in the customized and personalized market segment of construction machinery. In the future, with the popularization of construction machinery industry in people's daily life, the working conditions will become more diverse, and the customer needs will vary. For example, both mines and docks need loaders, but the requirements are not the same. Similarly, the requirements of excavators for planting trees and flowers in their own gardens and construction sites are far from each other. The customized services of market segmentation are still in the beginning in China Stage, the future development prospects are promising.